Always hire a social media consultant who specializes in your industry.
I’ve been a social media consultant for salons, spas and small businesses for a while; I was even consulting long before I called myself a consultant! Around 2008, I started by sharing what I knew about this new frontier, “Social Media,” with my friends who owned businesses and friends who were interested.
For those of us who embraced social media as part of a good business plan which includes customer service and marketing, we are light years ahead of those who are just starting. So now, more than ever, those business owners who are just starting to use social media: they now have to pay for a social media consultant for salons and spas who are specialized.
You should be using social media to introduce your businesses to prospective new clients as well as keeping your existing clients happy. Social media help keep your employees happy and busy. But using Twitter, Facebook, LinkedIn, Google +, Pinterest, Snapchat, Instagram, or even email newsletters has become a science!
I’ve worked with a few businesses that no longer exist. Some were salons. The problem, as I see it, was that they waited until they were desperate to get new business. With all marketing and social media, it takes time to put together a plan and work the social channels you’ve decided to concentrate on. It also takes time to get all your employees on-board–which is a must!