Can you really get more Customers by Blogging?
Blogging for Salons and Spas: What does this mean? Salon Owners aren’t Bloggers! Hairdressers and Facialists don’t Blog! Why do we have to blog? BECAUSE: SALONS AND SPAS AND BARBERS CAN GET MORE CUSTOMERS BY BLOGGING!
How about if I told you that blogging doesn’t have to mean a lot of sitting and typing at a laptop or a computer or your smartphone? Blogging – for you – in the salon and spa and barber industry can actually be completely different than writing much at all!
Blogging for you should be capturing the very same thing you are doing in your salon & spa and then putting that THING on your website or on the internet – or Instagram so that “Thing-blog” can capture the attention of a brand new customer!
- You will learn how to get more customers by blogging – and I will give you a new way of looking at blogging so that you won’t have to write.
- You will also learn how to capture what you do in the salon or spa and turn it into content with your smart phone.
Blogging allows you to Give to Get. In the beauty industry, do you know what gets you new customers? Do you know what you can give to get more followers and customers?
- Give them Tutorials
- Give them Pictures and Videos
- Give them Product Reviews
Those are 3 things, which we call content, and are what you should focus on to entice new customers. If we give potential customers those 3 things that they want via the internet they will follow you on social media platforms where you can convert them to becoming a customer.
Give them Tutorials – Tutorial are great because they show customers how to apply makeup, nail polish, blow dry their hair, how to use a new product, take care of their wigs or how to save money on shampoo. Remember: I said you should do the same thing you do in the salon and spa and then put it into a blog? Tutorials are exactly what you do in the salon or spa – you teach what your customers need to know!
A simple 1 to 3 minute video made with your smartphone emailed to your laptop and uploaded to your YouTube channel will give you what we, in the marketing-world, call a vlog. That’s a blog that is video. Vlog! By the way, you can upload videos directly to your YouTube channel from your smartphone too. (See above #SalonSpaChat LIVE Video on Video Editing Apps to use.)
YouTube Tutorial Videos can be embedded in your website on a separate blog page or on a Tutorial Page; or your website gallery. Properly captioned and labeled 1 to 3 minute YouTube videos can be used as content on Pinterest, Twitter, Facebook, LinkedIn, Google+, Buffer, MeetEdgar and more! This is great content (vlogs) to be used over and over.
Offer some background in the introduction but get to the point immediately in all of your tutorials. Why should people know what you’re about to teach them? Why don’t most people know it already? And why are you the best person to teach it? Provide props whenever possible. List the product’s top features and advantages of the product and shortcomings. Offer comparisons to similar products.
You need to Give Pictures and Videos – Give VISUALS to Get new customers by showing off pics of your up-dos, your nail art or your relaxing massage techniques. You should be showing short videos introducing your new staff members, how you specialize in highlights, behind the scenes in the break room; or even the fireplace in your cozy facial room.
Of course you’re going to post pictures and short videos on Instagram but you should also automatically post those to your Facebook, LinkedIn and Twitter profiles. But most of you don’t know that because you are actually using the share buttons on Instagram which don’t always post the actual pictures, especially to Twitter. Stop using the share buttons and go to IFTTT and let that free app post for you. [Click Here for more information of how to Use IFTTT.]
On your website, you should have a gallery that show your work in pictures so clients can scroll through and see what you specialize in. Each Picture in your gallery is sharable on Facebook, LinkedIn and Twitter. When you do share those pictures from your website to social media platforms you get hits to your website which raises your rankings in Google searches for salons in your area.
You must put your Instagram Feed in your website. That is called a widget. In Instagram widget shows your latest Instagram photos and videos in a stream directly on your website. This is a great way to get more Instagram followers as well as show off your work that you have not added to your website’s gallery.
Product Reviews – Hardly any salon, spa, shop or service provider does product reviews. This is such great news for you. The few beauty industry professionals who do reviews rank in search engines, especially if they’ve embed a review video with a short paragraph with keywords in their website! You can ask your customers to guest blog and review products for you on your website; and, if they have their own blog, have them tag your salon’s website and don’t forget to share their blog as well.
You can really stand out as you probably carry a ton of professional products in your salon; in the back-bar, your coloring products and your retail products. Everything you buy from a distributer and use on a client can be a 1 minute short review video on YouTube or Vimeo, (Which both can be embedded on you website).
I have done short less than 3-minute videos and then uploaded them directly on my salon Facebook Page about why I use non-ammonia colors and why it’s better for my customer. Then I can boost that to my target market and instantly get a new customer. Of course I upload that same video to YouTube and embed it into my website with a short paragraph on a blog page. That blog page can be used over and over as content on Twitter, LinkedIn, Pinterest as well as again on Facebook.
When you are doing product reviews: name the company who makes the product and tell viewers how exclusive it is to your spa or barber shop. When you post that review, tag the company who makes the product and hashtag the city you work in especially on Twitter, Instagram, Pinterest and Facebook.
More on Product Reviews – Write reviews on the retail products you sell and put that review in your website blog and share that on social media. Share it once a day on Twitter. Once a month on Facebook. Share it in your emails and asks your followers to pass it on. Don’t forget to tag the manufacturer, distributor and hashtag your city or tag yourself or your salon location if possible.
A typical review post should start with a two to three sentence introduction to the product.
- What is it?
- Who might use it?
- Why you (the expert) want people to use it!
All of these blog tips are usable on YELP as well!
You are going to Get More Customers by Blogging. You’re going to Give: Tutorials, Pictures and Videos and Product Reviews to GET more Followers and GET more new Customers. When you start your blogging practice and decide how many and what type of blog content you’re going to create, be consistent. Do one a week or one a month. Just be consistent; because, once your audience gets accustomed to your blogs, they will want more.
You can click on the the above four picture to see reviews I wrote about pro products and one of my client’s products.
Make sure you subscribe to the #SalonSpaChat email list to get more great free social media, marketing, management and wellbeing information You can watch a video on this subject if you want to learn more starting Monday Jan 16th on #SalonSpaChat LIVE on Facebook.
If you don’t know who I am, my name is Jon-David, aka Mafia Hairdresser. I’m a part time hairdresser, a salon owner and the other half of my time is devoted to helping salons and spas, owners and all beauty service providers by giving you free social media, marketing, management, and wellbeing and success tips. In this new digital age where if you are not visible online you are invisible to potential customers, I know that your business can not only survive but thrive if you keep learning. Through SalonSpaChat shows, both live (see above video) and recorded episodes and highlights on YouTube, I can give you up-to-date tips that not only come from me and my continual research, but the top salon and spa experts and consultants from around the world. With SalonSpaChat I’ll introduce you to specialists and authorities who specialize in a diverse number of subjects from different industries as well. Click Here to subscribe to our YouTube Playlist to stay up-to-date with marketing, social media, management and more!